Penny for your thoughts.

We love to hear your thoughts about different marketing challenges, channels and technologies. Nothing’s better than a bit of discussion to keep us on your toes. And that’s why we always have a survey on our homepage to collect feedback and explore ideas.

As we have just uploaded a new poll, about your thoughts on Google+ for business, we thought we’d update you on some of our recent surveys. Apart from several of our managing directors friends using the comments box to ask him for beers, we gathered some interesting results.

What are your biggest marketing challenges over the next 6 months?

No surprise here, it’s all about qualified leads. Leads are essential to any business but in the current economic climate generating quality leads is even more important, ensuring your sales teams can be as effective as possible and drive revenue. Having a pipeline of qualified leads also enables management to have a clearer idea of their financials which enables better strategic planning.

It’s interesting that media presence is still viewed in such high regard with the recent the integrity issues exposed in the Leveson Enquiry. But good press will continue to carry weight amongst prospects and brands will always strive to get in the right publications.

With social media being seen as lower challenge does this mean companies are finally getting to grips with it?

What social networks does your business use?

Twitter and Linkedin, neck and neck, both equally popular. Followed
by Facebook and then sites including Flickr, YouTube and Google+.

What comes across in from the comments is the very different business uses people are using their social media channels for, with the most effective strategies utilising two or three networks.

Get in touch to suggest questions for future polls. And stay up-to-date with all our marketing banter on Twitter or Linkedin.

And remember to let us know your thoughts on Google+ on our homepage.

Go on, be greedy.