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Chris Mitchell appointed to grow PR division as part of company’s integrated marketing strategy
Banter Marketing, a new London based marketing agency, has appointed Chris Mitchell to the role of PR Director.
Chris, who joins Banter Marketing from The Media Foundry, will be responsible for growing Banter’s PR division, as well as developing and implementing PR strategies for the company’s current clients.
Commenting on the appointment, Banter Marketing’s Managing Director, Richard Dean said: “Chris is an experienced PR practitioner, having worked for leading agencies in both London and Leeds. He has valuable experience of both B2B and B2C PR for some of the country’s biggest companies such as E.ON and I am delighted to welcome him to our growing team.
“In addition, Chris also has an MSc in Management and Marketing from Nottingham Business School and is a former broadcast journalist with great industry contacts. As such, I am sure he will be instrumental in helping the company as a whole grow further in 2012.”
The new appointment is part of Banter Marketing’s strategic approach to marketing and communications that will set it apart from its industry competitors. The approach will include PR as an essential part of the marketing mix, something the company considers to be currently overlooked by many marketing agencies.
Richard adds: “I have been surprised by the lack of a fully integrated approach between marketing and PR activity. PR can sometimes be considered an add on to marketing campaigns rather than being considered an essential part of marketing.
“Often, this results in companies employing a marketing agency and a PR agency which costs both time and money, something many companies can ill afford in today’s economic environment. Our aim is that our fully integrated approach to all aspects of marketing communications will enable to provide excellent marketing support for our clients and help us stand out from our competitors.”
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